Chronicles
16 October 2024
Is a Website Still Useful in 2024?
Is having a website still necessary in 2024, with the rise of social media and instant Google search results? It's a question many are asking, and the answer is a resounding YES. In this article, we’ll explain why, despite the explosion of digital platforms, a website remains crucial for your marketing strategy.
Why Have a Website in 2024?
Today, social media, search engines like Google, and forums dominate the digital landscape. We use them for everything—from researching health information to booking a restaurant or choosing a local service provider. But why invest in a website when a Facebook page or Google Business profile might seem sufficient?
Here are five reasons why a website is still indispensable:
1. Credibility Above All
In 2024, 70% of consumers expect a business to have a website, and they often judge its credibility based on that fact alone. A well-designed site gives a professional image and provides easy access to all the information about your products and services. Without a website, you risk losing potential customers to your competition.
2. Build a Strong Brand Image
A website gives you complete control over your company’s image. Unlike social media, where messages are limited and often fragmented, a website allows you to organize your content—texts, photos, videos—based on the story you want to tell. It’s a unique space where you can showcase your values, achievements, and visual identity.
3. Maximize Your Marketing Efforts
All your digital channels, whether social media or SEO, aim to redirect users to your website. It’s there that you can capture visitor information, analyze their behaviour using tools like Google Analytics, and adjust your marketing campaigns accordingly. A website also allows you to engage in actions like remarketing, use Google Ads, and send targeted emails.
4. Be Visible on Google and Other Search Engines
Did you know that on average, more than 40,000 searches are made every second on Google? When a potential customer is searching for a solution, they go through several steps: identifying their need, comparing available options, and finally choosing a business. Without a website, you may never appear in these search results, missing out on countless opportunities.
5. The Website: The Ultimate Destination
Social media platforms are not final destinations. They are interactive tools designed to encourage users to explore more of your brand, namely, your website. In the end, a website is where your customers will find all the information they need before physically visiting your store, office, or practice.
Conclusion
In 2024, a website is much more than an online business card. It’s an essential platform that establishes your company’s credibility, strengthens your brand image, and serves as the foundation for all your marketing actions. Don’t let social media do all the work. Use them as levers to attract customers to your website and turn interest into action.